Check out these videos of Andy Crestodina, author of Content Chemistry, keynote speaker and co-founder of Orbit Media Studios, presenting his Search Optimization Masterclass. This session is for anyone who creates content for a website, social marketing, or wants to learn how to successfully select key phrases, related keywords and how to tie in influencer outreach and PR to improve rankings for their organization's website on Google.
After watching this session, you’ll know how to:
- Pick Your Battles: Find the phrases that you can win for.
- Relevance and Intent: Use keywords in ways that show you’re the real thing.
- Target Topics: Go beyond the keyphrase and leverage semantics.
- Build Authority: Grow your site’s credibility through networking and collaboration.
- Be Opportunistic: Use Analytics to quickly find low-hanging fruit.
