The Four Conversion Levers & Nine Ways To Pull Them


Whenever you’re trying to optimize a campaign or landing page there are only FOUR fundamental things that actually impact conversions:

  • The Offer
  • The Articulation
  • The Targeting
  • The Design

In this session, Justin will identify the four optimization levers, cover how they impact your conversion rate, and share nine easy (and powerful) ways for you to pull these levers when you get back to the office.

By the time you leave this session, you’ll be able to identify what’s working (and what’s not) on your website and have a few proven tricks up your sleeve to boost conversions.