Got Video? Four Tactics To Drive More Sales Through Video Personalization


According to Social Media Today, 96% of B2B organizations use video in some capacity in their campaigns, of which 73% report positive ROI.

Wistia’s Katie Morrissey and Stream Creative’s Jeff Coon discuss proven techniques for building stronger, more authentic sales relationships with video. Learn the four types of video that your sales and marketing teams can implement to delight leads and close more deals.

In this session you’ll learn:

  • How to humanize your brand through video
  • The right video formats to build relationships, find new prospects and close sales
  • Four types of video, and when to use them in your sales cycle
  • How to track success
  • Tips and tricks to get your videos up and working for you quickly